Our Team

Kia ora and warm Pacific greetings.

Soulnote Agency is New Zealand’s premiere entertainment booking and music consultancy service. Our team has accumulated in excess of 30 years of high level music industry experience.

Let us know how we can help you or your next event.

  • We connect great talent with a great audience
  • Our networks to the music and arts industry are high quality
  • Our team is professional, experienced and qualified
  • We love what we do and we’re great at it!

Your Soulnote Team

Petrina Togi Sa'ena

Petrina Togi Sa’ena


Petrina has been involved in the New Zealand music industry for over 20 years managing the Member Services for APRA NZ. APRA is a non-profit organisation that administers the rights of the world’s composers, songwriters and music publishers in New Zealand and Australia. She is also responsible APRA’s Music Grants Programme, Professional Development Awards and it’s Ambassador Programmes.

Pacific Music Awards

A Trustee of the Pacific Music Awards Trust and the Event Director for the Pacific Music Awards, which celebrates the music and artists from the Pacific. Petrina was also a key team member for the ‘I Love the Islands’ concerts in October 2009, which were held to raise funds for Samoa following the tsunami on 29 September 2009. The concert had 25 artists performing with 10,000 in attendance at Auckland’s Vector Arena.  They then worked with local teams to host concerts in Christchurch, Dunedin, New Plymouth, Wellington and Samoa. The outcome from the 5 New Zealand concerts was that $361,000 was raised, to assist Samoa in its recovery.

NZ Music Commission

Petrina worked at the NZ Music Commission, when this was established in 2000, providing administrative support and assistance to the General Managers and the Board. This involved being part of archiving Pacific music, seminars and workshops throughout the country, a music hand book for Pacific artists, a promotional CD ‘Pacific Niu Sila’ of Pacific music, and the educational resource of NZ music ‘Sweet’, which was provided to primary and secondary schools.

Te Awanui Redder

Te Awanui Reeder

High Level Communicator

AWA is an award winning presenter and broadcaster. He hosted NZ on Air’s flagship syndicated radio show “Te Puutake”for 10 years, as well as LIPS and Aotearoa Social Club on Māori Television. AWA now produces and hosts New Zealand’s biggest syndicated music show “Sweet Sounz”, which is play on Air New Zealand, throughout the Iwi Radio Network and in the Pacific Islands.

Qualified and Proven

AWA is passionate about education and holds a Masters of Business in Management from the Auckland University of Technology. He is also completing a Bachelor of Arts in Te Reo Māori and Sign Language at Victoria University (Wellington).

Experienced and Successful

AWA is was a principal songwriter for the Polynesian super group Nesian Mystik, who hold the record for most top 10 songs in New Zealand history. He is a successful solo artist and has performed in throughout Aotearoa, Australia, Japan, England, Samoa, Cook Islands and Hawai’i.

His debut and bilingual (Māori/English) EP “Native Intel” hit the New Zealand Top 40 and won him the APRA Maioha Silver Scroll Award and 3 x Māori Music Awards, his album “Stay Ready” went to No. 1 in Japan and his song “Perfect Day” has over 3 million views.