Petrina has been involved in the New Zealand music industry for over 20 years managing the Member Services for APRA NZ. APRA is a non-profit organisation that administers the rights of the world’s composers, songwriters and music publishers in New Zealand and Australia. She is also responsible APRA’s Music Grants Programme, Professional Development Awards and it’s Ambassador Programmes.
Pacific Music Awards
A Trustee of the Pacific Music Awards Trust and the Event Director for the Pacific Music Awards, which celebrates the music and artists from the Pacific. Petrina was also a key team member for the ‘I Love the Islands’ concerts in October 2009, which were held to raise funds for Samoa following the tsunami on 29 September 2009. The concert had 25 artists performing with 10,000 in attendance at Auckland’s Vector Arena. They then worked with local teams to host concerts in Christchurch, Dunedin, New Plymouth, Wellington and Samoa. The outcome from the 5 New Zealand concerts was that $361,000 was raised, to assist Samoa in its recovery.
NZ Music Commission
Petrina worked at the NZ Music Commission, when this was established in 2000, providing administrative support and assistance to the General Managers and the Board. This involved being part of archiving Pacific music, seminars and workshops throughout the country, a music hand book for Pacific artists, a promotional CD ‘Pacific Niu Sila’ of Pacific music, and the educational resource of NZ music ‘Sweet’, which was provided to primary and secondary schools.